Find Your Club Announces Strategic Partnership with Feedz to Streamline AI-Powered Player Feedback for Sports Organizations

[Virginia, USA] – [March 2026] – Find Your Club, a leading storytelling and marketing platform for sports organizations and clubs of all levels, announced a formal partnership with Feedz, an AI-powered sports feedback platform. This collaboration addresses a persistent challenge across the sports industry: delivering consistent, actionable feedback to athletes and their families without adding significant administrative overhead to a coach's schedule.

By integrating Feedz into the Find Your Club ecosystem, sports clubs and academies now have access to a highly efficient Voice-to-Report AI Coaching Assistant. Coaches can record natural, spoken observations into the Feedz mobile app, which generative AI then converts into structured, professional, and branded performance reports that can be shared instantly with athletes and their support systems.

Bridging the Communication Gap Between the Pitch and the Player

At all levels of competitive sports, on-field feedback is often purely verbal, leaving players without a clear roadmap for development once they leave the training ground.

Manchester United and England National Team defender Harry Maguire, co-founder of Feedz, highlighted the practical importance of this shift for player development. “Feedback is often verbal, and I think when it's verbal, it's quickly forgotten,” Maguire noted. “If it gets written down or spoken in a report, it's a lot easier to follow and learn from. For coaches with so much on their mind, for it to be so simple to make a report... is massive. It saves time and makes the coach's life a lot easier, whilst making the development a lot better.”

Empowering Coaches and Elevating Club Identity

For club directors and academy managers, maintaining a high standard of communication across multiple teams and large rosters can be a logistical challenge. Feedz addresses these barriers directly, ensuring that every coach — regardless of their technical proficiency or time constraints — can deliver academy-level professionalism.

Darren Talbot, Executive Director of Twenty20 Community Cricket Ltd, experienced this operational improvement firsthand. “Before we started using Feedz, we were struggling with the sheer volume of written reports... taking maybe up to an hour per player," Talbot explained. "Now any coach can do it, and the output is so slick, it's professional, it's individual, and it goes straight off to parents. In some cases, that whole process takes barely a minute.”

Talbot further emphasized the platform's utility for organizations looking to stand out: “You're creating a 32-second voice note, and you're receiving a detailed, comprehensive report that looks like it's taken 30 minutes to write... It provides players with comprehensive and deep reports on their performance. This builds trust and engagement with the players and with the parents as well.”

A Natural Extension of the Find Your Club Mission

"At Find Your Club, our goal is to equip sports organizations with the tools they need to stand out, build their brand, and foster deeper connections with their communities," said Nick Regan, CEO of Find Your Club. "Partnering with Feedz is a practical step forward in that mission. By giving clubs the ability to efficiently provide professional, written feedback, we are helping them not only develop better athletes but also demonstrate tangible value to their members."

About Find Your Club

Find Your Club is a premier digital platform dedicated to helping sports organizations grow through powerful storytelling, marketing automation, and strategic partnerships. By showcasing the unique culture of clubs and tournaments, Find Your Club connects athletes and families with the right programs and helps organizations build lasting legacies.

About Feedz

Feedz is an AI-powered platform designed to optimize how sports organizations deliver feedback. Utilizing voice recognition and generative AI, Feedz converts natural spoken observations into structured, professional performance reports. Trusted by academies and clubs worldwide — including The FA, Manchester United, Sunderland, Fulham FC, Sheffield United, and other Premier League clubs — Feedz bridges the gap between on-field observation and actionable player insight, ensuring that high-quality feedback is accessible, consistent, and fast.