If you are running digital ads for your youth sports organization using only static images, you are likely overpaying for your registrations. In the youth sports and recreation space, the industry average Cost Per Click (CPC) currently sits at $1.92. For club directors trying to fill out seasonal camps or recreational rosters, paying nearly two dollars just to get someone to look at a registration page is a fast way to burn through a seasonal marketing budget. But there is a

When it comes to marketing a recreational youth sports program, the name of the game is volume. Unlike competitive tryouts that target a narrow, specialized demographic, recreational leagues thrive on broad community awareness and getting as many local families registered as possible. However, acquiring that volume can quickly drain a club's budget if the marketing strategy isn't optimized. Across the youth sports and recreation industry, the average Cost Per Click (CPC) on d

Marketing a youth sports organization—especially a competitive club program—comes with a unique set of challenges. Unlike recreational leagues, competitive tryouts require a much higher commitment from parents. It means a larger financial investment, greater travel expectations, and a major lifestyle shift for the family. Because the barrier to entry is higher, getting a parent to click on an ad, read your website, and actually register for tryouts is historically expensive.